You can boost your business with heat pump water heaters (HPWHs)Est. read time: 8-10 mins
Get ready for the big day
Oct. 23rd is National Heat Pump Water Heater Day, and it’s your chance to learn how ENERGY STAR-certified HPWHs can help your business grow while offering customers energy-saving solutions. This day is about more than just celebrating a great product—it’s about getting ahead of market trends, growing your business and profitability, and delivering value to homeowners who are increasingly interested in energy-efficient options.
In this guide, we’ll walk you through what the day is all about, why it matters to your business, and how you can make the most of it.
Why heat pump water heaters deserve their own day
HPWHs are so interesting, they deserve a spotlight. Water heating is the second largest energy use in homes, and HPWHs are the most efficient solution available today. These systems transfer heat from the surrounding air instead of burning gas, making them 3-4 times more efficient than traditional gas water heaters.
By helping homeowners lower their utility bills and gain additional home comfort, HPWHs align perfectly with the growing demand for energy efficient solutions—and contractors who offer HPWHs are positioned to significantly scale their business in a changing market.
Flexible installation means more sales opportunities
Participating in National Heat Pump Water Heater Day provides more than just a chance to learn—it’s an opportunity to grow your business with new products and installation options.
Today’s HPWH models are designed to simplify installations, with some models running on 120V power and plugging into standard outlets—no major wiring or electrical panel upgrades required. Contractors like Barnett Plumbing and Water Heaters find this plug-in solution ideal for saving time and money on electrical upgrades. Split-system models, which allow separate heat pump and water tank installation, are great for retrofitting older homes or tight spaces. With split-system models, one part can be placed outside, freeing up valuable indoor space. Green Cat Contractors shared a success story about how HPWHs solved multiple challenges for one of their customers: “My energy bill is significantly lower, and we were able to move the water heater outside, giving me more space in the house. The cost savings have made a big difference, and I’m grateful for all the help I received.”
Billions of incentive dollars make HPWHs more affordable
Thanks to federal, state, and local incentives, HPWHs can often be installed at the same cost as gas models. This not only makes it easier for you to sell HPWHs, but it also helps you close deals faster. Tristan Dennis of Barnett Plumbing and Water Heaters emphasizes the impact incentives have on sales: “Rebates and incentives make a big difference. When we can offer a HPWH at a price comparable to a gas water heater, it becomes an easy choice for many customers.”
Homeowners benefit from lower energy bills, less maintenance, and a more comfortable, energy-efficient home. As homeowners increasingly seek energy-efficient options, you can ensure your business is competitive for the future by offering HPWHs. Aligning with clean energy goals will keep you ahead of the curve, especially as more policies and incentives increase consumer demand toward sustainable solutions.
What to expect from the event
Join us on Oct. 23 for a virtual celebration hosted by the Advanced Water Heating Initiative. They have brought together some of the biggest names and organizations in the water heater, clean energy, and plumbing and HVAC spaces for a one-day, online event to give you insight about:
- New HPWH innovations and installation options that simplify retrofits and maximize flexibility
- Real-world tips from contractors offering HPWHs to customers
- How HPWHs reduce energy use and cut utility costs
This online event will equip you with the knowledge and tools to expand your offerings and future-proof your business with HPWHs. You can attend for the full day or drop in for certain sessions. Check out the detailed program here, which includes the time and details for each session.
Find all the latest incentives available in your service territory on The Switch Is On Incentive Finder.
