Builder content portal
Find useful videos and downloable files to educate prospective home-buyers and sales teams all about the benefits of all-electric homes.
These resources are brought to you by the California Electric Homes Program.
The California Electric Homes Program provides technical assistance and financial incentives to residential developers and builders constructing new, market-rate homes with all-electric appliances and equipment. The program supports all-electric new construction practices, drives energy savings, and supports California’s advanced energy efficiency policy goals.
Welcome to The Switch Is On builder content portal!
The Switch Is On initiative has earned the trust and recognition of consumers and partners in California as a reliable resource to learn about electric homes. With over two million visitors, our website has become a go-to platform for those seeking to understand and embrace the benefits of heat pumps, electric appliances, and all-electric homes. We are here to guide consumers to make the switch towards a cleaner, healthier way of living and working. We created this content portal for builders in different stages of the process to new home construction in California. We aimed to provide new home builders with resources to share with sales teams and consumers alike!
This portal is a dynamic hub, constantly evolving to provide new home builders in California with the latest marketing resources. We are committed to keeping you informed and equipped, and we promise that more resources will be added over time. Together, let's pave the way for a sustainable future.
Electric homes
Video: Announcing California Electric Homes Program
California Energy Commissioner J.Andrew McAllister talks about the CalEHP rebate initiative for building more new all-electric homes
Video: Californian Homeowner's All-Electric Home Tour
A Californian showcases her all-electric home, covering the control, convenience, and comfort of heat pumps, insulation, induction, and EV charger
Video: Realtor's All-Electric Home Benefits
Realtor Dorsi Bonner, National Association of Realtors Green Designee, talks about what makes an all-electric home and the benefits
Heat Pumps
Video: What are Heat Pumps?
Learn what a heat pump is and how it works from those that install it everyday.
Video: Heat Pump Benefits
The modern hero of an all-electric home, heat pump technology provides sustainable comfort year-round
Fact Sheets: Heat Pump HVAC
Resources to explain heat pump HVAC systems for sales teams and homebuyers.
Fact Sheets: Heat Pump Water Heaters
Resources to explain heat pump heat pump water heaters for sales teams and homebuyers.
Induction Cooking
Video: What is Induction?
The Switch Is On Chef Rachelle Boucher explains induction technology and cooking.
Video: Induction Benefits
The Switch Is On Chef Rachelle Boucher talks about the ease, safety, and control of induction cooktops, stoves, and ranges.
Fact Sheets: Induction Cooktops
Download to share at sales centers to help consumers learn more about induction.
Video FAQs
Will it save me money to go all-electric?
If heat pumps use refrigerants, how can they be environmentally friendly?
I've heard heat pumps are noisy. Is that true?
Can I install a heat pump water heater and keep my gas fireplace?
Are electric fireplaces available?
What's the process for changing a gas fireplace to electric?
How is wok cooking on induction?
Why is induction cooking good for a chef?
How is searing on induction?
Is induction becoming more popular?
How powerful and precise is cooking with induction?
Are there different types of induction cooktops?
How is induction cooking safer than cooking with gas?
How is induction cooking good for the environment?
How is induction cooking energy efficient?
What are top selling points for induction cooking?
How can all-electric be supported by the electric grid?
Will installing a heat pump cost me more?
How much more efficient is a heat pump water heater over a tankless heater?
Can I cook on induction when the power goes out?
Are there appliances I can or can't use in an all-electric home?
Will my home value grow with all-electric options?
How reliable is the electricity grid? What about outages?
Can an all-electric home charge my EV?
Can home electric panels handle all-electric homes?
What are the advantages and disadvantages of an all-electric home?
For all-electric, is there a back up heating source in case of power outages?
What does an all-electric home mean?
Is an induction stove better than an electric cooktop?
Will my energy consumption go down if I replace my gas water heater with a heat pump water heater?
Is it more expensive to buy a heat pump water heater as opposed to a gas water heater?
Do heat pumps cost more than a gas furnace?
Do heat pumps work in warm and cold weather?
Do incentives only apply to certain HVAC systems?
How much more efficient is a heat pump water heater over a tankless heater?
Additional sales resources
Fact Sheets: Benefits of electrification
General information about electrification to support conversations with potential homebuyers.
We unite building industry stakeholders with energy providers, environmental organizations and local governments to help electrify California's homes and workspaces with clean energy. Find out more by visiting the Building Decarbonization Coalition.
